ByteDance Explores Sale of Moonton to Saudi-Backed Savvy Games Group
ByteDance is in early talks to sell Shanghai Moonton Technology, the developer behind the popular Mobile Legends: Bang Bang, to Saudi Arabia's Savvy Games Group. The potential deal highlights ByteDance's strategic retreat from gaming amid regulatory pressures and internal restructuring.
Mobile Legends remains a powerhouse in Southeast Asia, but its growth faces headwinds from U.S. competitors and slowing momentum. A Savvy acquisition could pivot the game toward expansion in the Middle East and North Africa, aligning with Saudi Arabia's Vision 2030 digital economy goals.
ByteDance acquired Moonton in 2021 for $4 billion, signaling ambitious gaming aspirations under its Nuverse division. The retreat underscores the challenges tech giants face in sustaining non-core ventures under tightening global scrutiny.